Mike Berkofsky, a London-born photographer and TV commercials director, has spent over 60 years in the creative industry. He has worked with the likes of Jimi Hendrix, and his clients have included Coca-Cola, Jaguar, and Bacardi. Berkofsky has won various awards for his work, including the best cinema commercial at the British Cinema & Advertising Awards in 1981. He is currently restoring lost images of Jimi Hendrix and writing a book about his experiences photographing the music icon.